The Moose Tracks Challenge

Thank you for doing the most good from the comfort of your own home

The year 2020 marked the 10th anniversary of our 10,000 Scoop Challenge, a delicious and philanthropic event created to give back to communities throughout the country. All summer long, we hold events and invite the community to come out and eat FREE Moose Tracks Ice Cream for a cause. For every scoop eaten, Moose Tracks donates $1 to local charity partners in support of community programs, with a goal of $10,000.

We got creative to celebrate our 10th anniversary with a brand-new event to bring people together for a cause while we were staying physically distant: The Moose Tracks Challenge.

That’s right, we went virtual!

What did the Moose Tracks Challenge do?

What did the Moose Tracks Challenge do?

In lieu of hosting a physical event, we asked our fans to get involved on social media to raise money for The Salvation Army’s Bed & Bread Program. The best part? You were able to participate from the comfort of your own home!

We asked you to show us your best antlers! Participants snapped a pic showing their antlers, shared it on Facebook, Instagram, or Twitter with #MooseTracksChallenge and tagged Moose Tracks Ice Cream. That’s it! People also participated on TikTok with our #MooseTracksChallenge dance! Check it out on the Moose Tracks TikTok page.

For each antler picture posted as part of the Moose Tracks Challenge, we donated $1 to the Bed & Bread Program in Detroit.

The goal: Raise $10,000 for a cause! For each antler picture posted as part of the Moose Tracks Challenge, we will donate $1 to the Bed & Bread Program in Detroit. We need your help to reach our goal.


By providing this photo/video for the “Moose Tracks Challenge” campaign, you grant to Denali Flavors (“Company”) as well as its agents, shareholders, contractors, successors, subsidiaries and assigns permission to use your name, image, voice, and likeness (“image”). You further grant exclusive permission to the Company with respect to the use of the image in any photograph, video, film, or other form of media (“media”) without limitation in any or all of Company’s marketing publications, including but not limited to web-based publications, brochures, multi-media, and print media without payment or other consideration. You further consent and allow the Company to edit, alter, copy, exhibit, publish, license or otherwise distribute the media (“license”) in any manner. You waive the right to inspect or approve of any draft or finished product and further waive any claim to any payment, royalties or other form of compensation arising from or related to the Company’s creation or use of your image and media.

You further understand and agree that all media and images are the exclusive property of the Company and will not be provided to you nor returned.

You release, defend, and hold harmless Company and any individual or entity publishing or distributing the media and image, whether in draft form or finished product, in whole or in part from any and all claims, damages, demands, judgments, liabilities and causes of action which you, your successors and heirs, representatives, executors, administrators have or may have arising from or related to the terms of this document, the use or dissemination of your likeness or the media.

Additionally, you agree that the Company has the unilateral right to elect whether to post/not post, use/not use your image and media and has the unequivocal right to delete any post or impression that includes your image and media and in its sole discretion may block any user from its platform.

Become Part of MTX Nation!

Moose Tracks fans – sign up for free swag, recipe ideas and more.