The Moose Tracks Challenge

Do the most good from the comfort of your own home

This year marks the 10th anniversary of our 10,000 Scoop Challenge, a delicious and philanthropic event created to give back to communities throughout the country. All summer long, we hold events and invite the community to come out and eat FREE Moose Tracks Ice Cream for a cause. For every scoop eaten, Moose Tracks donates $1 to local charity partners in support of community programs, with a goal of $10,000.

We’re getting creative to celebrate our 10th anniversary with a brand-new event to bring people together for a cause while we’re staying physically distant: The Moose Tracks Challenge.

That’s right, we’re going virtual!

What does the Moose Tracks Challenge do?

What does the Moose Tracks Challenge do?

In lieu of hosting our first physical event of the season, we are asking our fans to get involved on social media to raise money for The Salvation Army’s Bed & Bread Program. The best part? You can participate from the comfort of your own home!

The goal: Raise $10,000 for a cause! For each antler picture posted as part of the Moose Tracks Challenge, we will donate $1 to the Bed & Bread Program in Detroit. We need your help to reach our goal.

  • Every pic
    posted gives


    to charity!

We challenge YOU to do the Moose Tracks Challenge!

Man on cellphone showing a selfie with Moose Tracks antlers

We challenge YOU to do the Moose Tracks Challenge!

Here’s how it works: Show us your best antlers! Snap a pic showing your antlers, share it on Facebook, Instagram, or Twitter with #MooseTracksChallenge and tag Moose Tracks Ice Cream. That’s it! You can also participate on TikTok with our #MooseTracksChallenge dance! Check it out on the Moose Tracks TikTok page.

Tag your friends and challenge them to show their antlers for a cause! Share as many photos as you’d like – each photo shared is $1 raised for a good cause!

Once you are done sharing your antlers, feel free to reward yourself with a bowl of Moose Tracks Ice Cream :)

Thank you for participating!


By providing this photo/video for the “Moose Tracks Challenge” campaign, you grant to Denali Flavors (“Company”) as well as its agents, shareholders, contractors, successors, subsidiaries and assigns permission to use your name, image, voice, and likeness (“image”). You further grant exclusive permission to the Company with respect to the use of the image in any photograph, video, film, or other form of media (“media”) without limitation in any or all of Company’s marketing publications, including but not limited to web-based publications, brochures, multi-media, and print media without payment or other consideration. You further consent and allow the Company to edit, alter, copy, exhibit, publish, license or otherwise distribute the media (“license”) in any manner. You waive the right to inspect or approve of any draft or finished product and further waive any claim to any payment, royalties or other form of compensation arising from or related to the Company’s creation or use of your image and media.

You further understand and agree that all media and images are the exclusive property of the Company and will not be provided to you nor returned.

You release, defend, and hold harmless Company and any individual or entity publishing or distributing the media and image, whether in draft form or finished product, in whole or in part from any and all claims, damages, demands, judgments, liabilities and causes of action which you, your successors and heirs, representatives, executors, administrators have or may have arising from or related to the terms of this document, the use or dissemination of your likeness or the media.

Additionally, you agree that the Company has the unilateral right to elect whether to post/not post, use/not use your image and media and has the unequivocal right to delete any post or impression that includes your image and media and in its sole discretion may block any user from its platform.

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