10,000 Scoop Challenge 2026 Tour Stop #2: Richmond, Virginia

Richmond, we’re headed your way! The 10,000 Scoop Challenge is rolling into Virginia for our second stop of the tour, and we can’t wait to spend the day with you. Join us on Tuesday, June 16, from 11 a.m. to 3 p.m. at Monroe (next to the Virginia Commonwealth University Campus) for an afternoon of fun, laughs, free ice cream, and most importantly, giving back. We’re teaming up with Mayfield Dairy Farms^® to serve 10,000 FREE scoops of Original Moose Tracks ice cream, all while raising awareness and support for Feed More, an organization working every day to fight hunger across Central Virginia.

What is the 10,000 Scoop Challenge?

The concept is simple, but the goal is ambitious. In just four hours, we’re aiming to serve 10,000 scoops of Mayfield Dairy Farms Original Moose Tracks ice cream. For every scoop we hand out, we will donate $1 to Feed More to support local community initiatives. That means every cone brings us one step closer to a $10,000 donation that will help support hunger-relief efforts throughout Richmond and Central Virginia so get in line for seconds, thirds… even fifths. We’re not counting calories!

Why Feed More?

Feed More serves as the hub of hunger relief across Central Virginia, providing meals, groceries, and critical resources to children, families, seniors, and individuals facing food insecurity. Through food distribution programs, community partnerships, and outreach efforts, their work helps thousands of people access the nourishment they need. Feed More’s commitment to caring for neighbors aligns perfectly with what the 10,000 Scoop Challenge is all about: Creating moments of joy while making a meaningful difference.

Why Richmond?

Richmond has a little bit of everything—history, culture, creativity, and an incredible sense of community. As Virginia’s capital city, it’s known for its historic landmarks and energetic neighborhoods, but it’s also a place that continues to grow, innovate, and bring people together. That community spirit makes Richmond the perfect stop for a day centered around generosity and connection. While you’re in town, be sure to check out a few of our favorites:

• Monroe Park – Our event home and one of Richmond’s most beloved gathering spaces in the heart of the city.
• Virginia State Capitol – Designed by Thomas Jefferson, this iconic landmark offers a fascinating look into Virginia’s history.
• Maymont – A stunning historic estate featuring gardens, wildlife exhibits, and beautiful walking trails.
• The Canal Walk – A scenic route through downtown that highlights Richmond’s rich history and riverfront charm.
• Carytown – A lively district filled with local boutiques, restaurants, cafés, and one-of-a-kind shops.

What to Expect at the 10K Scoops Richmond Event

Live, family-friendly entertainment Local celebrity guests like television and media personalities, sports teams and mascots, community leaders and more Interactive content opportunities Plenty of Mayfield Original Moose Tracks ice cream to go around Opportunities to learn more about Feed More and the impact they make throughout Central Virginia For event updates and additional details, be sure to visit our Facebook event page. Bring your friends, bring your family, and come help us turn scoops into support for the Richmond community. Follow along on Instagram, Facebook, and TikTok to see highlights from Richmond and every stop along the way. We’ll see you at Monroe Park!