Moose Tracks History
How it started…
Moose Tracks began in 1988 in Michigan’s Upper Peninsula, a region known for its rugged beauty, dense forests, and thriving moose population.
Our founders carefully perfected the recipe, built on simple indulgence–creamy vanilla ice cream, rich peanut butter cups and decadent Moose Tracks Fudge–before introducing Original Moose Tracks to a local ice cream shop.
How it’S Going
What started as a small-town idea quickly grew into one of the most recognized flavors in the frozen aisle. Moose Tracks steadily found its way into grocery carts throughout the Midwest and eventually, across the country.
Families and friends discovered a flavor they loved and a name they came to trust. As the love grew, new varieties followed, including Chocolate Moose Tracks, Extreme! Moose Tracks, and more.
Decades later, we’re continuing to add new flavors to our lineup and partner with trusted dairy brands across North America to bring Moose Tracks to fans everywhere.
DID YOU KNOW?
Today, the Moose Tracks experience extends beyond the frozen aisle into treats like cookies and trail mix.
The origin of our name
Over the years, fans have shared their own creative theories about what Moose Tracks’ name means–Like how the peanut butter cups resemble hoof prints or the ribbons of Moose Tracks Fudge mimic winding moose trails. But the real story is refreshingly simple: The inspiration came from a nearby mini golf course in Michigan’s Upper Peninsula, called Moose Tracks.
Our delicious philanthropy
In 2010, we introduced a unique tradition. The 10,000 Scoop Challenge is an annual event tour held in communities across the country.
Each summer, we show up with one goal: serve 10,000 free scoops of Moose Tracks and support a local charity making a difference. For every scoop served, we donate $1 in hopes of raising $10,000 at each event. It’s our way of celebrating with fans and giving back to the communities that have supported us for decades.
