10K Scoops 2025 Tour Recap & Highlights

October 2, 2025

Our 2025 10,000 Scoop Challenge Tour was one for the memory books — a summer filled with sunshine, smiles, and (of course) a whole lot of Moose Tracks. From coast to coast, our team dished out thousands of scoops, spread joy in every city, and helped raise tens of thousands of dollars for local charities.

Let’s take a look back at the sweet moments, incredible communities, and unforgettable stops that made this year’s 10K Scoops Tour so special.

What Is the 10,000 Scoop Challenge?

Every summer, the 10,000 Scoop Challenge (or as we like to call it, 10K Scoops) hits the road to celebrate ice cream, community, and giving back.

At each stop, Moose Tracks teams up with local dairy partners to serve 10,000 free scoops of our beloved ice cream—all while raising $10,000 for a local charity. It’s part community celebration, part philanthropic sprint—with just four hours to reach our 10,000-scoop goal!

2025 Season Recap

This year’s tour was our biggest yet—six cities, six unforgettable events, and thousands of new friends made along the way. We kicked things off in Nashville and wrapped it up in Jacksonville, with each stop bringing its own energy, personality, and flavor (literally).

Check out the numbers behind this sweet season:

10K Scoops 2025 Tour Stats

🍦 Cities Visited: 6

🍨 Total Scoops Served: 60,000+

💰 Funds Raised for Charities: $70,000

🚐 Miles Traveled: 45,000+

😊 Smiles Shared: Countless

Memorable Stops & Highlights

  1. Nashville, TN – June 12: We kicked off the summer in true Music City style at Walk of Fame Park. Locals and tourists alike gathered for an afternoon of sunshine, live music, and Mayfield Original Moose Tracks. Together with Mayfield Dairy Farms®, we served 10,000 scoops and raised $10,000 for Second Harvest Food Bank of Middle Tennessee. This organization is near and dear to the Mayfield team, as Tennessee is their home state.
  2. Boise, ID – June 17: Boise showed up and out for our event! Fans lined up for not one,but three Moose Tracks flavors (Original, Mint, and Extreme!) as we partnered with Signature SELECT® to raise $10,000 for Faces of Hope. Faces of Hope is supporting meaningful change in Albertsons Companies hometown of Boise!
  3. Mobile, AL – June 24: Downtown Mobile’s Mardi Gras Park became a festival of flavor as we teamed up with Hershey’s® Ice Cream. With music, community spirit, and a line that never quit, we scooped 10,000 servings of Hershey’s Original and Mint Moose Tracks, donating $10,000 to Feeding the Gulf Coast. This donation supported thousands of fresh meals for those in need across the Gulf.
  4. Detroit, MI – July 23: Detroit showed up in full force at Cadillac Square, with locals celebrating their city and their favorite ice cream side by side. Together with Country Fresh®, we handed out 10,000 scoops of Original Moose Tracks and donated $10,000 to The Salvation Army Metro Detroit. In Country Fresh’s home state of Michigan, we served up ice cream, dance moves, and mischief, thanks to PAWS, the Detroit Tigers mascot.
  5. Lancaster, PA – August 1: Our stop at Ewell Plaza was double the impact and double the generosity. With Turkey Hill® by our side, we served 10,000 scoops of Original Moose Tracks — and both partners matched donations, raising a combined $20,000 for Alliance for the Chesapeake Bay.
  6. Jacksonville, FL – September 24: We closed out the 2025 tour under the Florida sun at James Weldon Johnson Park. Partnering once again with Mayfield Dairy Farms, the city’s enthusiasm was so strong we ran out of ice cream before the day ended! Together, we raised $10,000 for The Salvation Army of Northeast Florida and wrapped the season on the sweetest note possible.

Looking Ahead

From Nashville’s music scene to Jacksonville’s waterfront energy, every stop reminded us why this tour matters—it’s about more than ice cream; it’s about impact and community.

As we start planning for 2026, we want to hear from you! Join the conversation on Instagram, TikTok, and Facebook, and help us decide which cities Moose Tracks should visit next year!