Our third 10,000 Scoop Challenge of 2024 had an amazing turnout! We traveled to Buffalo, NY, on Thursday, July 11, and served 10,000 scoops of FREE Hershey’s Original Moose Tracks Ice Cream and donated $10,000 to FeedMore WNY.

The event took place in Lafayette Square, right in the middle of historic downtown Buffalo. The crowds were steady for a free scoop (or two) of Original Moose Tracks. By the time our event ended, the sun peaked through the clouds, which almost signified the success of donating $10,000 for our wonderful charity partner. FeedMore WNY invited local volunteers to come help set up, scoop, and hand out ice cream with smiling faces.

We invited local celebrity scoopers like TV news reporters, radio show hosts and fire department officials to help us hand out ice cream. ABC 7 News (WKBW-TV) and WIVB News 4 Buffalo (CBS) came out to enjoy the cover the event and enjoy a scoop themselves. Huge shoutout to everyone who was able to lend a helping hand and spread the word – we couldn’t have done it without you!

Tracks the Moose hung out all day, handing out “hoof fives” and hugs to kids and adults alike. For even more fun, we had a balloon twister and face painter on-site to add even more entertainment for the crowds.

Did you have a chance to stop by and see us? Make sure you tag us in your photos and use the hashtag #10KScoops!

See more 10K Scoops photos on our Flickr!

We’re excited to announce that we’re bringing our 10,000 Scoop Challenge to Buffalo, NY, on Thursday, July 11 from 11 a.m. to 3 p.m. at Lafayette Square! We’re partnering with Hershey’s® Ice Cream to serve 10,000 scoops of FREE Original Moose Tracks Ice Cream in a citywide ice cream social benefiting FeedMore WNY.

For every scoop eaten, Moose Tracks will donate $1, with the goal of scooping 10,000 Hershey’s Moose Tracks Ice Cream cones and raising $10,000 for FeedMore WNY in just four hours.

Buffalonians, if you’re downtown on July 11, come enjoy a free scoop to help us reach our goal! Bring your family, friends and coworkers along – The more, the merrier 😊

Why did we decide to host in Buffalo, you ask? The city is filled with lots of excitement and buzz, and we know that Hershey’s Ice Cream is a staple in Buffalo scoop shops. We thought it was the perfect fit – To share our love for Hershey’s Moose Tracks Ice Cream with the community all while supporting Buffalo local programs through FeedMore WNY.

More details on the city and exactly who you can expect to see our 10K Scoops event in Buffalo are listed on our Facebook event page and below:

Buffalo is an interesting and diverse destination that offers a fusion of natural beauty, cultural experiences and historical significance. Here are our top five things to do and see in Buffalo:

• Niagara Falls: While technically just outside Buffalo, Niagara Falls a must-see landmark and one of the most popular sights that Buffalo is known for. The stunning waterfalls can be viewed from various points, and the Maid of the Mist boat tour is a popular way to experience them up close.
• Buffalo Zoo: One of the oldest zoos in the United States, the Buffalo Zoo houses a diverse array of animals and offers educational programs and special events throughout the year.
• Albright-Knox Art Gallery: Renowned for its impressive collection of modern and contemporary art, the Albright-Knox Art gallery features works by artists like Picasso, Warhol, and Pollock.
• Frank Lloyd Wright’s Darwin D. Martin House Complex: This architectural masterpiece is a must-visit for architecture enthusiasts. Guided tours provide insights into Wright’s design principles and the history of the house.
• Elmwood Village: A trendy neighborhood filled with boutique shops, cafes, restaurants, and galleries, Elmwood is a great area for a leisurely stroll and to experience Buffalo’s vibrant local culture.

Who will attend this event? Apart from the public, Moose Tracks invites a variety of local celebrities (like local sports teams, mascots, Buffalo police/fire departments, plus television stations, radio stations, and more.

• WKBW-TV (ABC)
• WGRZ-TV (NBC)
• WIVB-TV (CBS)
• WUTV-TV (FOX)

In addition to free ice cream, we’ll also have a face painter and balloon twister on-site for guests to enjoy. It’s an occasion you won’t want to miss! Check out our latest posts from the #10KScoops tour on Instagram, Twitter, Facebook and TikTok. We hope to see you there!

Our second 10,000 Scoop Challenge event of 2024 was incredible! The team traveled up to Traverse City, MI, on Thursday, June 13, and of course we had to bring Cherry Moose Tracks to the Cherry Capital of the World! Moose Tracks partnered with Country Fresh to serve 10,000 scoops of FREE Country Fresh Cherry Moose Tracks and Original Moose Tracks Ice Cream and raise $10,000 for The Salvation Army of Traverse City.

The event took place in Rotary Square, which was surrounded by local businesses and located just a couple of blocks away from Lake Michigan. It was a gorgeous summer day – not too hot or cold to grab a free scoop of Cherry Moose Tracks and Original Moose Tracks. We had an amazing crowd from beginning to end and our wonderful volunteers from The Salvation Army of Traverse City were a huge help in scooping and handing out ice cream to all who joined.

We invited local celebrity scoopers like TV news reporters, city administrators, police officials and Coast Guard officers to help us hand out ice cream. The Traverse City Pit Spitters official mascot, Monty, joined our mascot, Tracks, and handed out goodies to the crowds. Speaking of goodies – We gave out exclusive merch like Cherry Moose Tracks bucket hats, friendship bracelets and Traverse City-themed stickers 🍒 The turnout was outstanding!

Did you have a chance to stop by and see us? Make sure you tag us in your photos and use the hashtag #10KScoops!

See more 10K Scoops photos on our Flickr!

Our first 10,000 Scoop Challenge of 2024 was a success! The team traveled to Tampa, Florida, on Thursday, June 6. Moose Tracks partnered with Mayfield Dairy Farms®️ to serve 10,000 scoops of FREE Mayfield Original Moose Tracks Ice Cream and raise $10,000 for The Salvation Army of Tampa, Hillsborough County.

The event took place in Lykes Gaslight Square Park, right in the heart of downtown Tampa. It was sunny skies and 98 degrees; the perfect weather to cool off with a free scoop (or two) of Original Moose Tracks. Many wonderful volunteers from The Salvation Army helped us set up, scoop, hand out ice cream and happily greet all who joined.

ABC Action News Tampa Bay (WFLA-TV) joined us in the afternoon, and Mayfield’s official mascot, Maggie the Cow, joined our mascot, Tracks, for tons of fun photos with the crowds. We even had a face painter and photobooth on-site for people to enjoy all day long.

Did you have a chance to stop by and see us? Make sure you tag us in your photos and use the hashtag #10KScoops!

See more 10K Scoops photos on our Flickr!

Michiganders, we’re headed back to our home state! We’re bringing our 10,000 Scoop Challenge to Traverse City on Thursday, June 13 from 11 a.m. to 3 p.m. at Rotary Square! We’re partnering with Country Fresh to serve 10,000 scoops of FREE Original and Cherry Moose Tracks Ice Cream in a citywide ice cream social benefiting The Salvation Army of Traverse City. 🍒

For every scoop eaten, we’ll donate $1, with the goal of scooping 10,000 Country Fresh Moose Tracks Ice Cream cones and raising $10,000 for the Salvation Army in just four hours.

We need your support and participation to reach this goal! If you like ice cream and are in the Traverse City area, join the fun and enjoy a free scoop on us!

You might be wondering why we chose to host in Traverse City? Last year, we hosted our last event of the season in our hometown – Grand Rapids. We thought it was only fair to take the excitement up north to share our love for Country Fresh Moose Tracks Ice Cream. Our friends at Country Fresh launched Cherry Moose Tracks as a summer limited time flavor, so what better place to celebrate this flavor than in the cherry capital? Best of all, we get to support Traverse City’s local community programs through The Salvation Army while doing it – it’s a win-win!

More details on the city and exactly who you can expect to see our 10K Scoops event in Traverse City are listed on our Facebook event page and below:

From lush vineyards to the sandy dunes and clear lake waters, Traverse City is filled with iconic landmarks and experiences like:

• Old Mission Peninsula: Old Mission Peninsula is arguably one of Michigan’s most unique and scenic experiences. Home to countless wine and culinary amenities, scenic hikes and private beaches, antique shops and cozy inns, this destination is a sight to see in Traverse City.
• Mission Point Lighthouse: Located at the tip of the Old Mission Peninsula, Mission Point Lighthouse stands as a classic piece of Michigan history. Visitors are invited to enjoy a historical tour of the lighthouse, explore the miles of surrounding trails, stroll the beach, simply relax and more.
• Lake Michigan Shoreline: Lake Michigan surrounds Traverse City with over 230 miles of its clear, serene beaches and shorelines. Whether you’re on the Peninsula, in the suburbs or heart of downtown, you’re moments away from freshwaters and peaceful sunsets.
• Sleeping Bear Dunes National Park: If you want to explore outside of the city, Sleeping Bear Dunes is under an hour away. Filled with breathtaking landscapes, beaches, forested islands and miles of hiking trails, visitors have a variety of experiences to choose from during their stay.

Who will attend this event? Apart from the public, Moose Tracks invites a variety of local celebrities (like local sports teams, Traverse City police/fire departments, even the mayor), plus television stations, radio stations, and more.

• WGTU-TV (ABC)
• WPBN-TV (NBC)
• WWTV-TV (CBS)
• WFQX-TV (FOX)

In addition to ice cream, we’ll also be handing out exclusive Cherry Moose Tracks-themed giveaways. It’s an occasion you won’t want to miss! Check out our latest posts from the #10KScoops tour on Instagram, Twitter, Facebook and TikTok. We hope to see you there!

Look out gators, there’s a new moose in town! We’re bringing our 10,000 Scoop Challenge to Tampa, Florida on Thursday, June 6 from 11 a.m. to 3 p.m. at Lykes Gaslight Square Park! We’re partnering with Mayfield Dairy Farms® to serve 10,000 scoops of FREE Original Moose Tracks Ice Cream in a citywide ice cream social benefiting The Salvation Army of Tampa, Hillsborough County.

For every scoop eaten, we’ll donate $1, with the goal of scooping 10,000 Mayfield Moose Tracks Ice Cream cones and raising $10,000 for the Salvation Army in just four hours.

We need YOUR help to reach this goal. If you like ice cream and are in the Tampa area, join the fun and enjoy a free scoop on us!

You might be wondering why we chose to host in Tampa? Apart from all of the beauty that surrounds the city, we wanted to share the deliciousness that is Mayfield Moose Tracks Ice Cream with Tampa residents, all while supporting vital community programs through the Salvation Army. Now that’s what we like to call delicious philanthropy!

More details on the city and exactly who you can expect to see our 10K Scoops event in Tampa are listed on our Facebook event page and below:

Tampa is surrounded by Florida’s beauty and filled with iconic landmarks and experiences like:

• Sunshine Skyway Bridge: The Sunshine Skyway bridge is one of the longest cable-stayed concrete bridges in the world. Coming in at 12-miles, this overpass connects St. Pete and Bradenton and offers visitors a panoramic view of the Tampa Bay and Gulf of Mexico.
• Ybor City: Tampa Bay’s historic Latin Quarter, Ybor City, is home to a genuine piece of Cuban territory. Just northeast of downtown Tampa, visitors can experience authentic Cuban cuisine, history tours, the arts and more.
• Busch Gardens Tampa Bay: Busch Gardens Tampa Bay is the ultimate family adventure that combines world-class rollercoasters, live entertainment and more than 12,000 animals.
• ZooTampa at Lowry Park: ZooTampa is considered a Florida wildlife conservation and biodiversity center, and home to more than 1,300 animals. Famous for having one of the most beautiful, tropical zoological settings in the world, visitors can experience a variety of animals.

Who will attend this event? Apart from the public, Moose Tracks invites a variety of local celebrities (like local sports teams, City of Tampa police/fire departments, even the Mayor), plus television stations, radio stations, and more.

• WFTS-TV (ABC)
• WFLA-TV (NBC)
• WTSP-TV (CBS)
• WTVT-TV (FOX)

We’ll also have a face painter and selfie station. It’s an occasion you won’t want to miss! Check out our latest posts from the #10KScoops tour on Instagram, Twitter, Facebook and TikTok. We hope to see you there!

Moose Tracks is back on the road this summer! We’re giving back to communities across the country through our 10,000 Scoop Challenge.

We’re partnering with Mayfield Dairy Farms, Hershey’s Ice Cream, Country Fresh and Kemps to bring FREE ice cream to four U.S. cities this summer. We like to call the 10,000 Scoop Challenge our delicious philanthropy, because for each scoop we hand out, we donate $1 to a local charity! Our goal is to hand out 10,000 free scoops and donate $10,000 in each community that we visit.

Check out pictures from last year’s tour to see what’s in store in a city near you!

The 10,000 Scoop Challenge has been a summer tradition since 2010. For more than ten years, we’ve visited over 50 cities and raised over $500,000 to support vital community programs. We can’t wait to kick off this summer’s tour in Florida! To see where else we’re headed, view the cities and their linked Facebook event pages below.

Summer 2024 Tour Cities:

• Tampa, FL – June 6
• Traverse City, MI – June 13
• Buffalo, NY – July 11
• Boston, MA – August 13

Check out our latest posts from the #10KScoops tour on Instagram, X (Twitter), Facebook and TikTok. We hope to see you this summer!

The 10,000 Scoop Challenge Tour is still going strong with another successful event in Indianapolis! On Thursday, July 27, our team journeyed down to the racing capital of the world for our fourth, and second-to-last, event to serve 10,000 scoops of FREE Original Moose Tracks Ice Cream and raise $10,000 for The Salvation Army of Central Indiana’s Ruth Lilly Women and Children’s Center.

The event took place on one of Indy’s most popular historic attractions, Monument Circle. It was a hot summer day, perfect for handing out ice cream and cooling off the crowds. Families, kids, coworkers and fans filled the lines steadily all day long.

We even invited local celebrity scoopers, morning talk show hosts, sports directors, police officers, and superintendents to make an appearance, help us scoop and engage with community members and ice cream enthusiasts alike.

Did you have time to stop by and say hi to us? Tag us in your photos and use the hashtag #10KScoops!

See more 10K Scoops photos on our Flickr!

Our last, but certainly not least, 10,000 Scoop Challenge took place where it all started back in 2010: Grand Rapids, Michigan! Our team headed down to our home city on August 1, 2023, to celebrate our 50th 10K Scoops event by handing out not 10, but 15,000 scoops of Country Fresh Original Moose Tracks Ice Cream and donating $15,000 to Kids’ Food Basket.

The event took place in Rosa Parks Circle and the energy was electric. We had face painters, giveaways, a 360-photo booth, and a lunch bag decorating station for Kids’ Food Basket. The attendance was incredible, and Rosa Parks Circle was flooded with friends, coworkers, kids, families and local celebrities.

We invited special guests to hand out ice cream, like the Grand Rapids Mayor, Rosalynn Bliss, Grand Rapids Police Chief, Eric Winstrom, Grand Rapids Fire Chief, Brad Brown, Grand Rapids Chamber of Commerce CEO, Rich Baker, Michigan Department of Agriculture and Rural Development Deputy Director, Kathy Angerer, and morning talk show hosts, Lori Maranda Cook, Michelle Dunaway, Ruta Ulcinate, and Max White. Crash, the West Michigan Whitecaps mascot, also made a special appearance and spread joy with our mascot, Tracks, by interacting with kids and families alike.

We hope you had a chance to stop by and say hi! Tag us in your photos and use the hashtag #10KScoops!

See more 10K Scoops photos on our Flickr!

Our third 10,000 Scoop Challenge event of 2023 was a success! The team traveled to Asheville, North Carolina, on Thursday, June 22. Moose Tracks partnered with Ingles Markets, Kemps and Mayfield Dairy Farms to serve 10,000 scoops of FREE Kemps and Mayfield Original Moose Tracks Ice Cream and raise $10,000 for MANNA FoodBank.

The event took place in Pack Square Park, a quaint little spot right in the heart of downtown Asheville. It was a gloomy Thursday, but that didn’t stop the crowds from swinging by for a FREE scoop (or two) of Original Moose Tracks. Many wonderful volunteers from MANNA FoodBank came to support by helping set up, scoop, hand out ice cream and happily greet all who joined.

We even invited local celebrity scoopers, like food bloggers, police officers, firefighters, and city council members to come help us scoop. It was an amazing turnout!

Did you have a chance to stop by and see us? Make sure you tag us in your photos and use the hashtag #10KScoops!

See more 10K Scoops photos on our Flickr!

This year, the 10,000 Scoop Challenge tour stopped in Raleigh, North Carolina, for an event in the heart of the Raleigh at City Plaza! Moose Tracks partnered with Hershey’s Ice Cream to serve up 10,000 scoops of Original Moose Tracks AND Banana PB Moose Tracks to families, coworkers, summer campers, and more. The best part – for each scoop served, Moose Tracks donated $1 to The Salvation Army of Wake County with a goal of serving 10,000 Scoops and donating $10,000. Well, the mission was accomplished, and $10,000 was raised to support vital local programs in Raleigh!

This event was extra special because two delicious flavors of Moose Tracks were served. Of course, Original Moose Tracks is scooped at every event, but the city of Raleigh was in for a unique treat with a second flavor option! Banana PB Moose Tracks, which features banana flavored ice cream with peanut butter flakes and famous Moose Tracks Fudge, was a huge hit!

The event started out with periods of solid rain, but Raleighites did not disappoint – as soon as the rain cleared, ice cream fans came in large groups and ate multiple scoops to support reaching the 10,000-scoop goal. This lofty goal was no match for Raleigh!

Did you have a chance to stop by and see us? Tag us in your photos and use the hashtag #10KScoops!

See more 10K Scoops photos on our Flickr!