Our 2024 10,000 Scoop Challenge Tour was an unforgettable journey, combining the love of ice cream with community spirit. This summer, our team traveled across the US, bringing joy to ice cream lovers and raising significant funds for local charities.

Let’s dive into the season’s highlights and the memorable moments that defined this year’s 10K Scoops tour!

What is the 10,000 Scoop Challenge?

We wanted to remind our fans what the 10,000 Scoop Challenge, a.k.a. 10K Scoops, tour is.

The 10,000 Scoop Challenge is an annual event where Moose Tracks travels around the U.S. and gives away 10,000 scoops of our delicious ice cream and frozen yogurt at each stop. But it’s not just about satisfying sweet cravings; we partner with local charities and dairy partners, and for every scoop served, we donate $1 to a local organization, making the tour a perfect blend of indulgence and philanthropy. Our goal is to serve 10,000 scoops of ice cream in just four hours – the perfect philanthropic challenge!

10K Scoops 2024 Season Recap

This year’s tour was one for the books. We kicked off in early June in Tampa, FL, and wrapped up in mid-August in Boston, MA. Over the course of the summer, we traveled to four cities, including major metropolises and fun towns, each with its unique charm and enthusiastic ice cream lovers.

See below for some stats and highlights from each city!

10K Scoops 2024 Tour Stats

• Cities Visited: 4
• Total Scoops Served: 40,000+
• Total Funds Raised for Charities: $40,000
• Miles Traveled: 34,900+
• Happiness Spread: Unlimited 😊

Memorable Stops & Highlights

1. Tampa, Florida – June 6: Our first stop in Tampa was a sun-soaked celebration. Set in the middle of downtown Tampa in Lykes Gaslight Square Park, the event was joined by both locals and tourists. Moose Tracks partnered with Mayfield Dairy Farms®️to serve 10,000 scoops of free Mayfield Original Moose Tracks Ice Cream and raise $10,000 for The Salvation Army of Tampa, Hillsborough County.
2. Traverse City, Michigan – June 13: Traverse City residents welcomed Moose Tracks with open arms, especially when they found out that we were bringing Cherry Moose Tracks to the Cherry Capital of the World! Moose Tracks partnered with Country Fresh to serve 10,000 scoops of free Country Fresh Cherry Moose Tracks and Original Moose Tracks Ice Cream and raise $10,000 for The Salvation Army of Traverse City.
3. Buffalo, NY – July 11: Buffalo’s stop was one of the most eagerly anticipated on the tour. Held at Lafayette Square, right in the heart of downtown Buffalo, the event drew a large crowd. Moose Tracks partnered with Hershey’s® Ice Cream to serve Buffalonians 10,000 scoops of free Hershey’s Original Moose Tracks Ice Cream and raise $10,000 for FeedMoreWNY.
4. Boston, MA – August 13: Boston’s rich history provided a unique backdrop for our visit. The event was held at the City Hall Plaza and attracted crowds all day long. Moose Tracks teamed up with Kemps® and served 10,000 scoops of free Kemps Original Moose Tracks Frozen Yogurt and donated $10,000 to The Salvation Army Boston South End Corps and The Salvation Army Emergency Disaster Services.

These stops highlight the tour’s ability to bring joy to different communities while making a meaningful impact through charitable donations. Each city added its unique flavor to the tour, making the 2024 season one to remember.

As we look ahead to 2025, we’d love to hear which cities you think we should visit next. Share your thoughts with us on Instagram, X (Twitter) , Facebook and TikTok!

Our fourth and final 10,000 Scoop Challenge of 2024 was incredible! We traveled to Boston, MA, on Tuesday, August 13, and served 10,000 scoops of FREE Kemps Original Moose Tracks Frozen Yogurt and donated $10,000 to The Salvation Army Boston South End Corps and The Salvation Army Emergency Disaster Services.

The event took place in City Hall Plaza, right in the heart of downtown Boston. The skies were blue, sun was shining, and crowds were excited to get their free scoop (or two) of Original Moose Tracks Frozen Yogurt. The Salvation Army Boston South End Corps and The Salvation Army Emergency Disaster Services invited local volunteers to come help set up, scoop, and hand out frozen yogurt all day long!

We invited local celebrity scoopers like social media influencers like Brian Pu Ruiz, also known as @cornersofboston (check out his post here!), city commissioners, sports teams and fire and police department officials to help us hand out ice cream. ABC Boston (WCVB-TV), NBC10 Boston (WBTS-TV), Telemundo Boston, and News7 Boston (WHDH-TV) happily joined us to cover the event and enjoy a scoop themselves. We appreciate the support we received from our celebrity scoopers and local stations in lending a hand and spreading the word!

There wasn’t a second that our mascot, Tracks the Moose, wasn’t dancing and interacting with fans. Tracks also had a buddy – The Salvation Army brought their Salvation Army Shield mascot to join in on the fun! Last, but certainly not least, we had a 360-slowmo booth on-site for attendees to enjoy. Believe it or not, the line for the booth was equally as long as the line for the frozen yogurt!

Did you have a chance to stop by and see us? Make sure you tag us in your photos and use the hashtag #10KScoops!

See more 10K Scoops photos on our Flickr!

We’re bringing our last and final 10,000 Scoop Challenge of 2024 to Boston, MA, on Tuesday, August 13 from 11 a.m. to 3 p.m. at City Hall Plaza! We’re partnering with Kemps to serve 10,000 scoops of FREE Original Moose Tracks Frozen Yogurt in a citywide social benefiting The Salvation Army Boston South End Corps and The Salvation Army Emergency Disaster Services.

For every scoop eaten, Moose Tracks will donate $1, with the goal of scooping 10,000 cones of Kemps Moose Tracks Frozen Yogurt and raising $10,000 for The Salvation Army Boston South End Corps and The Salvation Army Emergency Disaster Services in just four hours.

PSA to all Bostonians 🚨 Head downtown on August 13 and enjoy a free scoop to help us reach our goal! Whether you’re on your lunch break, running an errand or simply strolling through the city, a scoop of Moose Tracks is sure to elevate your day.

Hosting in Boston was a no-brainer – it’s a city rich with historic charm, passion, culture, and vibrant energy. We’ve all seen the community rally for their hometown sports teams, like the Boston Red Sox, New England Patriots, Boston Bruins, Boston Celtics, among others. We hope the same energy goes into enjoying a few scoops of Kemps Moose Tracks Frozen Yogurt and ultimately, helping us reach our goal to support Boston’s local programs through The Salvation Army.

More details on the city and exactly who you can expect to see our 10K Scoops event in Boston are listed on our Facebook event page and below:

Known for its pivotal role in American history, Boston offers a diverse array of attractions that cater to all interests. From historic landmarks and world-class museums to picturesque parks and lively marketplaces, here are our favorite experiences in Boston:

• Fenway Park: Home to the Boston Red Sox, Fenway Park is the oldest Major League Baseball stadium in use. Catch a game or take a guided tour of this iconic ballpark during your visit – you won’t regret it!
• Freedom Trail: Freedom Trail is a 2.5-mile-long path takes you through 16 historical sites, including the Boston Common, Paul Revere’s House, and the Old North Church. It’s one of the several ways to explore the rich history of Boston.
• Faneuil Hall Marketplace: Located on Freedom Trail, this historic marketplace is a bustling hub of shops, restaurants, and street performers. One can enjoy 40 local retail vendors and over 25 local eateries.
• Museum of Fine Arts: One of the largest museums in the country, the Museum of Fine Arts houses a vast collection of artworks from around the world, including American art, Impressionist paintings, even ancient Egyptian artifacts.
• New England Aquarium: Located on the waterfront, the New England Aquarium features a massive ocean tank, a variety of marine life exhibits, and a hands-on tide pool.

Who will attend this event? In addition to the public, we invite a variety of local celebrities like influencers, city officials, Boston police/fire departments, plus television stations, radio stations, and more.

• WCVB-TV (ABC)
• WBTS-TV (NBC)
• WBZ-TV (CBS)
• WFXT-TV (FOX)

We’ll also have a 360-photo booth on-site for the community to enjoy. It’s an occasion you won’t want to miss! Check out our latest posts from the #10KScoops tour on Instagram, Twitter, Facebook and TikTok. We hope to see you there!

Our third 10,000 Scoop Challenge of 2024 had an amazing turnout! We traveled to Buffalo, NY, on Thursday, July 11, and served 10,000 scoops of FREE Hershey’s Original Moose Tracks Ice Cream and donated $10,000 to FeedMore WNY.

The event took place in Lafayette Square, right in the middle of historic downtown Buffalo. The crowds were steady for a free scoop (or two) of Original Moose Tracks. By the time our event ended, the sun peaked through the clouds, which almost signified the success of donating $10,000 for our wonderful charity partner. FeedMore WNY invited local volunteers to come help set up, scoop, and hand out ice cream with smiling faces.

We invited local celebrity scoopers like TV news reporters, radio show hosts and fire department officials to help us hand out ice cream. ABC 7 News (WKBW-TV) and WIVB News 4 Buffalo (CBS) came out to enjoy the cover the event and enjoy a scoop themselves. Huge shoutout to everyone who was able to lend a helping hand and spread the word – we couldn’t have done it without you!

Tracks the Moose hung out all day, handing out “hoof fives” and hugs to kids and adults alike. For even more fun, we had a balloon twister and face painter on-site to add even more entertainment for the crowds.

Did you have a chance to stop by and see us? Make sure you tag us in your photos and use the hashtag #10KScoops!

See more 10K Scoops photos on our Flickr!

We’re excited to announce that we’re bringing our 10,000 Scoop Challenge to Buffalo, NY, on Thursday, July 11 from 11 a.m. to 3 p.m. at Lafayette Square! We’re partnering with Hershey’s® Ice Cream to serve 10,000 scoops of FREE Original Moose Tracks Ice Cream in a citywide ice cream social benefiting FeedMore WNY.

For every scoop eaten, Moose Tracks will donate $1, with the goal of scooping 10,000 Hershey’s Moose Tracks Ice Cream cones and raising $10,000 for FeedMore WNY in just four hours.

Buffalonians, if you’re downtown on July 11, come enjoy a free scoop to help us reach our goal! Bring your family, friends and coworkers along – The more, the merrier 😊

Why did we decide to host in Buffalo, you ask? The city is filled with lots of excitement and buzz, and we know that Hershey’s Ice Cream is a staple in Buffalo scoop shops. We thought it was the perfect fit – To share our love for Hershey’s Moose Tracks Ice Cream with the community all while supporting Buffalo local programs through FeedMore WNY.

More details on the city and exactly who you can expect to see our 10K Scoops event in Buffalo are listed on our Facebook event page and below:

Buffalo is an interesting and diverse destination that offers a fusion of natural beauty, cultural experiences and historical significance. Here are our top five things to do and see in Buffalo:

• Niagara Falls: While technically just outside Buffalo, Niagara Falls a must-see landmark and one of the most popular sights that Buffalo is known for. The stunning waterfalls can be viewed from various points, and the Maid of the Mist boat tour is a popular way to experience them up close.
• Buffalo Zoo: One of the oldest zoos in the United States, the Buffalo Zoo houses a diverse array of animals and offers educational programs and special events throughout the year.
• Albright-Knox Art Gallery: Renowned for its impressive collection of modern and contemporary art, the Albright-Knox Art gallery features works by artists like Picasso, Warhol, and Pollock.
• Frank Lloyd Wright’s Darwin D. Martin House Complex: This architectural masterpiece is a must-visit for architecture enthusiasts. Guided tours provide insights into Wright’s design principles and the history of the house.
• Elmwood Village: A trendy neighborhood filled with boutique shops, cafes, restaurants, and galleries, Elmwood is a great area for a leisurely stroll and to experience Buffalo’s vibrant local culture.

Who will attend this event? Apart from the public, Moose Tracks invites a variety of local celebrities (like local sports teams, mascots, Buffalo police/fire departments, plus television stations, radio stations, and more.

• WKBW-TV (ABC)
• WGRZ-TV (NBC)
• WIVB-TV (CBS)
• WUTV-TV (FOX)

In addition to free ice cream, we’ll also have a face painter and balloon twister on-site for guests to enjoy. It’s an occasion you won’t want to miss! Check out our latest posts from the #10KScoops tour on Instagram, Twitter, Facebook and TikTok. We hope to see you there!

Our second 10,000 Scoop Challenge event of 2024 was incredible! The team traveled up to Traverse City, MI, on Thursday, June 13, and of course we had to bring Cherry Moose Tracks to the Cherry Capital of the World! Moose Tracks partnered with Country Fresh to serve 10,000 scoops of FREE Country Fresh Cherry Moose Tracks and Original Moose Tracks Ice Cream and raise $10,000 for The Salvation Army of Traverse City.

The event took place in Rotary Square, which was surrounded by local businesses and located just a couple of blocks away from Lake Michigan. It was a gorgeous summer day – not too hot or cold to grab a free scoop of Cherry Moose Tracks and Original Moose Tracks. We had an amazing crowd from beginning to end and our wonderful volunteers from The Salvation Army of Traverse City were a huge help in scooping and handing out ice cream to all who joined.

We invited local celebrity scoopers like TV news reporters, city administrators, police officials and Coast Guard officers to help us hand out ice cream. The Traverse City Pit Spitters official mascot, Monty, joined our mascot, Tracks, and handed out goodies to the crowds. Speaking of goodies – We gave out exclusive merch like Cherry Moose Tracks bucket hats, friendship bracelets and Traverse City-themed stickers 🍒 The turnout was outstanding!

Did you have a chance to stop by and see us? Make sure you tag us in your photos and use the hashtag #10KScoops!

See more 10K Scoops photos on our Flickr!

Our first 10,000 Scoop Challenge of 2024 was a success! The team traveled to Tampa, Florida, on Thursday, June 6. Moose Tracks partnered with Mayfield Dairy Farms®️ to serve 10,000 scoops of FREE Mayfield Original Moose Tracks Ice Cream and raise $10,000 for The Salvation Army of Tampa, Hillsborough County.

The event took place in Lykes Gaslight Square Park, right in the heart of downtown Tampa. It was sunny skies and 98 degrees; the perfect weather to cool off with a free scoop (or two) of Original Moose Tracks. Many wonderful volunteers from The Salvation Army helped us set up, scoop, hand out ice cream and happily greet all who joined.

ABC Action News Tampa Bay (WFLA-TV) joined us in the afternoon, and Mayfield’s official mascot, Maggie the Cow, joined our mascot, Tracks, for tons of fun photos with the crowds. We even had a face painter and photobooth on-site for people to enjoy all day long.

Did you have a chance to stop by and see us? Make sure you tag us in your photos and use the hashtag #10KScoops!

See more 10K Scoops photos on our Flickr!

Michiganders, we’re headed back to our home state! We’re bringing our 10,000 Scoop Challenge to Traverse City on Thursday, June 13 from 11 a.m. to 3 p.m. at Rotary Square! We’re partnering with Country Fresh to serve 10,000 scoops of FREE Original and Cherry Moose Tracks Ice Cream in a citywide ice cream social benefiting The Salvation Army of Traverse City. 🍒

For every scoop eaten, we’ll donate $1, with the goal of scooping 10,000 Country Fresh Moose Tracks Ice Cream cones and raising $10,000 for the Salvation Army in just four hours.

We need your support and participation to reach this goal! If you like ice cream and are in the Traverse City area, join the fun and enjoy a free scoop on us!

You might be wondering why we chose to host in Traverse City? Last year, we hosted our last event of the season in our hometown – Grand Rapids. We thought it was only fair to take the excitement up north to share our love for Country Fresh Moose Tracks Ice Cream. Our friends at Country Fresh launched Cherry Moose Tracks as a summer limited time flavor, so what better place to celebrate this flavor than in the cherry capital? Best of all, we get to support Traverse City’s local community programs through The Salvation Army while doing it – it’s a win-win!

More details on the city and exactly who you can expect to see our 10K Scoops event in Traverse City are listed on our Facebook event page and below:

From lush vineyards to the sandy dunes and clear lake waters, Traverse City is filled with iconic landmarks and experiences like:

• Old Mission Peninsula: Old Mission Peninsula is arguably one of Michigan’s most unique and scenic experiences. Home to countless wine and culinary amenities, scenic hikes and private beaches, antique shops and cozy inns, this destination is a sight to see in Traverse City.
• Mission Point Lighthouse: Located at the tip of the Old Mission Peninsula, Mission Point Lighthouse stands as a classic piece of Michigan history. Visitors are invited to enjoy a historical tour of the lighthouse, explore the miles of surrounding trails, stroll the beach, simply relax and more.
• Lake Michigan Shoreline: Lake Michigan surrounds Traverse City with over 230 miles of its clear, serene beaches and shorelines. Whether you’re on the Peninsula, in the suburbs or heart of downtown, you’re moments away from freshwaters and peaceful sunsets.
• Sleeping Bear Dunes National Park: If you want to explore outside of the city, Sleeping Bear Dunes is under an hour away. Filled with breathtaking landscapes, beaches, forested islands and miles of hiking trails, visitors have a variety of experiences to choose from during their stay.

Who will attend this event? Apart from the public, Moose Tracks invites a variety of local celebrities (like local sports teams, Traverse City police/fire departments, even the mayor), plus television stations, radio stations, and more.

• WGTU-TV (ABC)
• WPBN-TV (NBC)
• WWTV-TV (CBS)
• WFQX-TV (FOX)

In addition to ice cream, we’ll also be handing out exclusive Cherry Moose Tracks-themed giveaways. It’s an occasion you won’t want to miss! Check out our latest posts from the #10KScoops tour on Instagram, Twitter, Facebook and TikTok. We hope to see you there!