Our 2025 10,000 Scoop Challenge Tour was one for the memory books — a summer filled with sunshine, smiles, and (of course) a whole lot of Moose Tracks. From coast to coast, our team dished out thousands of scoops, spread joy in every city, and helped raise tens of thousands of dollars for local charities.

Let’s take a look back at the sweet moments, incredible communities, and unforgettable stops that made this year’s 10K Scoops Tour so special.

What Is the 10,000 Scoop Challenge?

Every summer, the 10,000 Scoop Challenge (or as we like to call it, 10K Scoops) hits the road to celebrate ice cream, community, and giving back.

At each stop, Moose Tracks teams up with local dairy partners to serve 10,000 free scoops of our beloved ice cream—all while raising $10,000 for a local charity. It’s part community celebration, part philanthropic sprint—with just four hours to reach our 10,000-scoop goal!

2025 Season Recap

This year’s tour was our biggest yet—six cities, six unforgettable events, and thousands of new friends made along the way. We kicked things off in Nashville and wrapped it up in Jacksonville, with each stop bringing its own energy, personality, and flavor (literally).

Check out the numbers behind this sweet season:

10K Scoops 2025 Tour Stats

🍦 Cities Visited: 6

🍨 Total Scoops Served: 60,000+

💰 Funds Raised for Charities: $70,000

🚐 Miles Traveled: 45,000+

😊 Smiles Shared: Countless

Memorable Stops & Highlights

1. Nashville, TN – June 12: We kicked off the summer in true Music City style at Walk of Fame Park. Locals and tourists alike gathered for an afternoon of sunshine, live music, and Mayfield Original Moose Tracks. Together with Mayfield Dairy Farms®, we served 10,000 scoops and raised $10,000 for Second Harvest Food Bank of Middle Tennessee. This organization is near and dear to the Mayfield team, as Tennessee is their home state.
2. Boise, ID – June 17: Boise showed up and out for our event! Fans lined up for not one,but three Moose Tracks flavors (Original, Mint, and Extreme!) as we partnered with Signature SELECT® to raise $10,000 for Faces of Hope. Faces of Hope is supporting meaningful change in Albertsons Companies hometown of Boise!
3. Mobile, AL – June 24: Downtown Mobile’s Mardi Gras Park became a festival of flavor as we teamed up with Hershey’s® Ice Cream. With music, community spirit, and a line that never quit, we scooped 10,000 servings of Hershey’s Original and Mint Moose Tracks, donating $10,000 to Feeding the Gulf Coast. This donation supported thousands of fresh meals for those in need across the Gulf.
4. Detroit, MI – July 23: Detroit showed up in full force at Cadillac Square, with locals celebrating their city and their favorite ice cream side by side. Together with Country Fresh®, we handed out 10,000 scoops of Original Moose Tracks and donated $10,000 to The Salvation Army Metro Detroit. In Country Fresh’s home state of Michigan, we served up ice cream, dance moves, and mischief, thanks to PAWS, the Detroit Tigers mascot.
5. Lancaster, PA – August 1: Our stop at Ewell Plaza was double the impact and double the generosity. With Turkey Hill® by our side, we served 10,000 scoops of Original Moose Tracks — and both partners matched donations, raising a combined $20,000 for Alliance for the Chesapeake Bay.
6. Jacksonville, FL – September 24: We closed out the 2025 tour under the Florida sun at James Weldon Johnson Park. Partnering once again with Mayfield Dairy Farms, the city’s enthusiasm was so strong we ran out of ice cream before the day ended! Together, we raised $10,000 for The Salvation Army of Northeast Florida and wrapped the season on the sweetest note possible.

Looking Ahead

From Nashville’s music scene to Jacksonville’s waterfront energy, every stop reminded us why this tour matters—it’s about more than ice cream; it’s about impact and community.

As we start planning for 2026, we want to hear from you! Join the conversation on Instagram, TikTok, and Facebook, and help us decide which cities Moose Tracks should visit next year!

Jacksonville knows how to turn an ordinary weekday into something special. Our final 10,000 Scoop Challenge of the season was the perfect way to close out our season!

On September 24, we teamed up with Mayfield Dairy Farms to serve 10,000 free scoops of Original Moose Tracks in the heart of downtown at James Weldon Johnson Park. In less than four hours, the city helped us reach our goal—10,000 scoops served and $10,000 donated to The Salvation Army of Northeast Florida.

The park was buzzing with energy all afternoon as coworkers, families, and friends lined up to join in the fun. We also had a few familiar faces from Action News Jax, First Coast News, and local influencers who jumped behind the counter to help scoop for a cause.

It was the perfect mix of sunshine, community, and ice cream to wrap up an incredible season!

Relive the highlights in our Flickr album.

We’re bringing our final 10,000 Scoop Challenge of the year to sunny Jacksonville, Florida on Wednesday, September 24! From 11 a.m. to 3 p.m., James Weldon Johnson Park will transform into the sweetest spot in town—overflowing with free ice cream, music, and community spirit.

Alongside our friends at Mayfield Dairy Farms®, we’ll be scooping up 10,000 FREE cones of Original Moose Tracks ice cream. For every scoop served, Moose Tracks will donate $1 to The Salvation Army of Northeast Florida—fueling programs that provide food, shelter, and hope to neighbors across the First Coast.

What is the 10,000 Scoop Challenge?

The 10,000 Scoop Challenge is Moose Tracks’ traveling ice cream social with a charitable twist. At each event, our mission is to hand out 10,000 scoops of free ice cream in four hours—and raise $10,000 for an incredible local cause. Powered by ice cream lovers like you, it’s one sweet way to give back!

Why The Salvation Army of Northeast Florida?

We’re proud to partner with The Salvation Army of Northeast Florida for our Jacksonville stop because they’re doing the work that matters most. From hot meals and youth mentoring to emergency disaster relief, The Salvation Army is a lifeline for families in Jacksonville. Every dollar raised from every scoop you eat stays right here in the community—helping local people when they need it most.

Why Jacksonville?

Jacksonville is where culture, coastline, and community come together. With its thriving arts scene, beautiful parks, and unbeatable waterfront views, it’s the perfect place to scoop for a cause.

Here’s why we love Jax:

• Riverside Arts Market – Every Saturday, this local favorite brings together artists, makers, musicians, and food vendors along the St. Johns River. It’s a celebration of creativity that’s as vibrant as Jacksonville itself.
• Miles of Coastline – From Jacksonville Beach to Atlantic and Neptune Beach, there’s no shortage of sun, sand, and salty breezes. It’s the perfect spot to stroll, surf, or enjoy an ice cream cone with your toes in the sand.
• Jacksonville Zoo & Gardens – With incredible wildlife, interactive exhibits, and lush gardens, the zoo is a must-see for locals and visitors alike. A day spent here is always an adventure.
• Downtown Murals & Street Art – Jacksonville’s urban core is bursting with color thanks to its growing street art scene. Walking through downtown feels like an open-air gallery, full of stories and local pride.

What’s in Store at the 10K Scoops Jacksonville Event

🎶 Family-friendly live music

😎 Local celebrity scoopers—from TV personalities to city officials, sports teams, and more!

📸 Fun photo ops with our mascot, Tracks the Moose!

🍦 Endless scoops of Mayfield Original Moose Tracks

🤝 A chance to learn more about The Salvation Army of Northeast Florida and its community impact

For full event details and updates, check out the Facebook event page.

Round up your crew, bring your appetite, and get ready to make an impact—one scoop at a time. Follow the fun with #10KScoops on our Instagram, Facebook, and TikTok.

Jacksonville, we’ll see you soon! 🎉🍦

If Lancaster knows how to do one thing… it’s turn an ordinary Friday into a sweet celebration! Thanks to all who made our fifth 10,000 Scoop Challenge of 2025 an ‘udderly’ unforgettable day 😉

On Friday, August 1, we joined forces with Turkey Hill to dish out 10,000 FREE scoops of Original Moose Tracks right in the heart of downtown Lancaster at Ewell Plaza. And here’s the cherry on top— for every scoop served, Moose Tracks and Turkey Hill each donated $1 to Alliance for the Chesapeake Bay, supporting clean water initiatives and local water conservation efforts right in Lancaster.

Ewell Plaza was buzzing with energy—locals popping by on their lunch breaks, families wandering through the square, and friends meeting up for a cone (or three). A giant thank-you to the amazing volunteers from Alliance for the Chesapeake Bay and Maola Dairy Farms. Without your scooping superpowers, hitting 10,000 scoops would’ve been impossible.

We even had special appearances from Lancaster’s very own VIP scoopers—including leadership from Turkey Hill, Alliance for the Chesapeake Bay, Maola Dairy Farms, and familiar faces from ABC27/WHTM-TV. These pros know how to wield an ice cream scoop like nobody’s business!

Want to relive the magic? Check out our Flickr album for all the sweetest snapshots, and don’t forget to tag us in your photos if you joined in on the fun!

The 10,000 Scoop Challenge is coming to Lancaster, Pennsylvania on Friday, August 1—And we’re bringing the sweet stuff with us! Join us from 11 a.m. to 3 p.m. at Ewell Park for an afternoon packed with free ice cream and giving back to the community.

We’re teaming up with Turkey Hill to hand out 10,000 FREE scoops of Original Moose Tracks Ice Cream—all to benefit Alliance for the Chesapeake Bay. For each scoop served, Moose Tracks donates $1, and Turkey Hill will match it, doubling the impact to raise a total of $20,000 in support of clean water initiatives and local conservation efforts right in Lancaster.

Whether you’re a proud Lancastrian or just passing through this historic town full of charm, come grab a cone (or two!) and help make a difference—Because these scoops do more than just taste good, they do good.

What is the 10,000 Scoop Challenge?

The 10,000 Scoop Challenge is Moose Tracks’ traveling ice cream social with a charitable twist. Our goal? Hand out 10,000 scoops of FREE Turkey Hill Moose Tracks in just four hours—And raise $20,000 for Alliance for the Chesapeake Bay. It’s thrilling, fun and powered by ice cream lovers like you!

Why Alliance for the Chesapeake Bay? 

We’re proud to partner with Alliance for the Chesapeake Bay for our stop in Lancaster. Every dollar raised will go toward supporting local farmers and protecting Lancaster’s waterways and the greater Chesapeake Bay ecosystem. This partnership helps keep your streams clean and your community thriving.

Why Lancaster?

Lancaster is a city where history, nature, and community come together—and we couldn’t think of a better place for tour stop #5. With its vibrant downtown, passionate residents, and deep ties to Pennsylvania’s natural beauty, it’s a city that knows how to show up and give back.

Here’s why we love Lancaster:

• Central Market – As the country’s oldest continuously operating public farmers market, Central Market is a Lancaster landmark—and a must-visit. You’ll find everything from locally grown produce and Amish baked goods to hand-crafted gifts and global eats. It’s a place where tradition meets community, and you can truly taste the heart of Lancaster in every bite.
• Lancaster City Art Galleries – Lancaster has quietly become a haven for artists and creatives, with dozens of galleries showcasing everything from contemporary installations to traditional folk art. Take a stroll down Gallery Row and you’ll discover rotating exhibitions, open studios, and even First Fridays—monthly events that turn the city into one big art party.
• Amish Country charm – Just beyond the city limits, you’ll find rolling farmland, horse-drawn buggies, and roadside stands offering homemade root beer, soft pretzels, and whoopie pies. The Amish community adds a unique and peaceful charm to the region, reminding us to slow down and savor the simple things (like an ice cream cone on a summer day!).
• The Fulton Theatre – This beautifully restored, historic theater is a cornerstone of Lancaster’s cultural scene. Known as the “Grand Old Lady of Prince Street,” The Fulton offers Broadway-quality performances in a truly stunning space. Whether you’re into musicals, drama, or comedy, this is where Lancaster’s talent takes center stage.
• Buchanan Park – Nestled just west of downtown, Buchanan Park is a favorite local spot for dog walkers, picnickers, and families looking to unwind. With shaded trails, open green space, and a charming playground, it’s the kind of place where you can relax, recharge, and of course—enjoy an ice cream cone in the sunshine.

What’s in Store at the 10K Scoops Lancaster Event

🎶 Family-friendly music

😎 Local celebrity scoopers—from TV personalities to first responders

📸 Fun photo ops with our mascot, Tracks the Moose!

🍦 Mountains of Turkey Hill Moose Tracks Ice Cream

🤝 A chance to learn more about Alliance for the Chesapeake Bay and its impact

For full event details and updates, head to our Facebook event page.

Set your reminders, bring your friends and prepare to eat ice cream for a cause! Keep up with our #10KScoops tour on Instagram, Facebook and TikTok.

See you in Lancaster! 🎉🍦

If Detroit knows how to do one thing… it’s show up and show out! Huge hoof-fives all around for making our fourth 10,000 Scoop Challenge of 2025 one for the books.

On Wednesday, July 23, we teamed up with our friends at Country Fresh to dish out 10,000 FREE scoops of Original Moose Tracks right in the middle of downtown Detroit. It took less than four hours to hit our scoop goal and raise $10,000 for our amazing charity partner, The Salvation Army Metro Detroit.

Cadillac Square was buzzing with energy (and serious ice cream cravings). The sun was shining, the lines were long, and our hearts were full. Massive shoutout to the volunteers from The Salvation Army and Country Fresh who helped us scoop, smile, and serve all day long—we couldn’t have done it without you.

We were also joined by a flood of special local celebrities—including Michigan Lt. Governor Garlin Gilchrist, on-air radio personalities, U.S. Snowboarding Olympian Jake Vedder, social media influencers, representatives from Dairy Farmers of America, MSU College of Agriculture and Natural Resources, Detroit Police Department, Detroit Fire Department, Downtown Detroit Partnership, The Salvation Army and friendly faces from local television stations like FOX2 Detroit/WJBK-TV, Click on Detroit/WDIV-TV, ABC Channel 7/WXYZ-TV.

Check out our Flickr album to relive all the sweets moments and tag us in your photos if you had a chance to stop by!

The 10,000 Scoop Challenge is coming to Detroit, Michigan on Wednesday, July 23! Join us from 11 a.m. to 3 p.m. at Cadillac Square Park for an afternoon of free ice cream and fun for the whole community.

We’re teaming up with Country Fresh to hand out 10,000 FREE scoops of Original Moose Tracks Ice Cream. For every scoop served, Moose Tracks will donate $1 to The Salvation Army Metro Detroit to support local programs and services across Metro Detroit communities.

Whether you’re a lifelong Detroiter or just visiting the Motor City, stop by, cool off, and share a scoop for a cause.

What is the 10,000 Scoop Challenge?

The 10,000 Scoop Challenge is a philanthropic free ice cream social and Moose Tracks’ way of giving back to the community. Our goal is to dish out 10,000 FREE scoops of Country Fresh Moose Tracks ice cream, and for every scoop served, we’ll donate $1 to The Salvation Army Metro Detroit.  We only have four hours to reach our goal and we’re counting on you to help us!

Why Detroit?

With its iconic skyline, deep-rooted history, and unwavering spirit, Detroit is a city that knows the power of community. That’s why we couldn’t be more excited to bring the 10,000 Scoop Challenge to the heart of downtown.

Here’s why we love Detroit:

• Sports in the Heart of the D – Detroit is one of the few cities in the U.S. that’s home to four major league teams all within walking distance of downtown: Detroit Lions, Detroit Tigers, Detroit Red Wings and Detroit Pistons.
• Detroit Riverwalk – One of the country’s best, with waterfront views, green spaces, and family-friendly fun.
• Eastern Market – A beloved community hub buzzing with local vendors, culture, and flavor.
• The Belt + Downtown Murals – Detroit’s art scene is alive and thriving, and downtown is a canvas of creativity.

Why The Salvation Army Metro Detroit?

The Salvation Army is doing great work meeting needs in the city of Detroit. From serving fresh meals from the Bed & Bread trucks, to supporting individuals in need of recovery from alcohol and drug abuse, Salvation Army teams are available throughout Metro Detroit to offer a helping hand.

What’s in Store at the 10K Scoops Detroit Event

🎶 Family-friendly music

😎 Local celebrity scoopers—from radio hosts to TV personalities, city officials, sports teams, and more!

📸 Fun photo ops with our mascot, Tracks the Moose!

🍦 Endless scoops of Country Fresh Moose Tracks Ice Cream

🤝 Learn how The Salvation Army is helping communities right here in Detroit

For full event details and updates, check out our Facebook event page.

Mark your calendar, tell your friends, and get ready to eat ice cream for a cause. Check out our latest posts from the #10KScoops tour on Instagram, Facebook and TikTok.

We can’t wait to see you in Motor City! 🎉🍦

Mobile, you were a scorcher! But you didn’t disappoint with an amazing turnout. Our third 10,000 Scoop Challenge of 2025 was a sweet (and hot!) success.

On Tuesday, June 24, we teamed up with Hershey’s Ice Cream® to serve 10,000 FREE scoops of Original Moose Tracks and Mint Moose Tracks right in the heart of downtown Mobile. In just four hours, we served 10,000 scoops and raised $10,000 for our wonderful charity partner, Feeding the Gulf Coast.

Mardi Gras Park was filled with fans, hungry for some cold ice cream on a warm, sunny day. Volunteers from Feeding the Gulf Coast helped us put this incredible event together from start to finish, and we couldn’t thank them enough for their partnership!

We were also joined by some special local celebrities—including Miss Alabama 2023, Distinguished Young Women representatives, Mobile Fire Department Fire representatives, on-air radio personalities, and friendly faces from local television stations like FOX/WALA-TV and CBS/WKRG-TV.

Did you have a chance to stop by? Tag us in your photos and use #10KScoops so we can relive the moment with you!

Craving more? Check out our Flickr for sweet snapshots from the day! 🍦📸

Boise, you sure brought the heat—and we brought the ice cream! Our second 10,000 Scoop Challenge of 2025 was a sweet success.

On Tuesday, June 17, we rolled into downtown Boise and teamed up with Albertsons’ exclusive flagship brand, Signature SELECT®, to dish out 10,000 scoops of FREE Original, Extreme! and Mint Moose Tracks Ice Cream—all to help raise $10,000 for Faces of Hope.

The Grove Plaza was the place to be, with sunny skies, 85-degree weather, and a very strong chance of ice cream. Friendly Faces of Hope volunteers helped us scoop, smile, and serve up sweet treats to the crowd.

We were also joined by some special local celebrities—including the Boise State cheer squad, Buster Bronco, Idaho Steelheads’ mascot Blue, news anchors and meteorologists from NBC/KTVB7, radio hosts, local influencers—and even Idaho’s Governor got in on the scooping action!

Did you swing by the party? Be sure to tag us in your photos and use #10KScoops so we can relive the fun with you.

Check out more scoop-filled snapshots from Boise on our Flickr! 🍦📸

The 10,000 Scoop Challenge is rolling into Mobile, Alabama on Tuesday, June 24! Join us from 11 a.m. to 3 p.m. at Mardi Gras Park for a sweet afternoon of free ice cream and community giving.

We’re teaming up with Hershey’s® Ice Cream to hand out 10,000 FREE scoops of Original and Mint Moose Tracks Ice Cream—all in support of Feeding the Gulf Coast. Every scoop served equals a $1 donation to help local community programs in southern Alabama.

Whether you call Mobile home or you’re visiting this vibrant Gulf Coast gem, come cool down with a cone (or two!) and make a difference while you’re at it. Because these scoops aren’t just delicious—they’re doing good.

What is the 10,000 Scoop Challenge?

The 10,000 Scoop Challenge is a philanthropic free ice cream social. Our goal is to dish out 10,000 FREE scoops of Hershey’s Moose Tracks ice cream, and for every scoop served, we’ll donate $1 to Feeding the Gulf Coast. Our goal is to accomplish this in JUST four hours! It’s a challenge and we’re counting on you to help us reach our goal!

Why Feeding the Gulf Coast?

For our 10,000 Scoop Challenge in Mobile, we’re proud to partner with Feeding the Gulf Coast—a powerhouse organization serving communities across South Alabama, South Mississippi, and the Florida Panhandle. As part of the Feeding America network, they’re on a mission to fight hunger and create access to nutritious food for families facing poverty, crisis, or disaster. Their community-first approach and wide-reaching impact made them the perfect match for a Moose Tracks event. Ice cream for you, meals for our neighbors—it’s a win-win!

Why Mobile?

With its Southern charm, strong sense of community, and rich cultural roots, Mobile is the perfect place for our next 10,000 Scoop Challenge stop. We’re thrilled to bring sweet treats and smiles to the Port City while supporting an incredible cause that directly impacts local communities.

Here’s why we love Mobile:

• Dauphin Street – Packed with local flavor, art, and southern hospitality.
• Mobile Bay – The scenic waterfront that defines the city, perfect for sunset views and dolphin spotting.
• The Historic Oakleigh House – A beautifully preserved example of antebellum architecture and Southern history.
• Mobile Carnival Museum – Dive into the rich tradition of Mardi Gras with dazzling costumes and fascinating exhibits.
• Bienville Square – A beautiful spot to unwind under the oaks with an ice cream cone in hand.

What’s in Store at the 10K Scoops Mobile Event

🎶 Family-friendly music

😎 Local celebrity scoopers—from TV personalities to first responders

📸 Fun photo ops with our mascot, Tracks the Moose!

🍦 Endless scoops of Hershey’s Moose Tracks Ice Cream

🤝 Opportunities to learn more about our charity partner, Feeding the Gulf Coast

For full event details and updates, check out the Facebook event page.

Mark your calendar, tell your friends, and get ready to eat ice cream for a cause. Check out our latest posts from the #10KScoops tour on Instagram, Facebook and TikTok.

We hope to see you in Mobile! 🎉🍦

On Thursday, June 12, we traveled to Nashville, Tennessee, to serve up 10,000 FREE scoops of Mayfield Original Moose Tracks Ice Cream—and raise $10,000 for Second Harvest Food Bank of Middle Tennessee, all in one sunny, scoop-filled afternoon.

With Mayfield Dairy Farms®️ by our side, we set up shop at Walk of Fame Park, right in the heart of downtown. It was a picture-perfect 85° and sunny—ideal weather for a scoop (or two) of Moose Tracks.

A huge shoutout to the amazing volunteers from Second Harvest Food Bank, who helped us scoop, smile, and spread the joy to thousands of ice cream lovers.

We even had surprise drop-ins from local celebs, including Nashville’s Police Chief, meteorologists and anchors from ABC/WKRN News 2, CBS/NewsChannel 5, and NBC/WSMV4—because nothing brings people together like ice cream.

Did you stop by and say hi? Don’t forget to tag us in your pics and use #10KScoops so we can relive the fun with you!

📸 See more sweet moments from Nashville on our Flickr!