NEWS & EVENTS

THE SCOOP

Get the latest scoop on Moose Tracks events, product launches, dessert ideas, ice cream insights, and trending topics.

  • July 1, 2026

    The Science Behind Ice Cream Happiness – Why Does Ice Cream Boost Your Mood?

    How does one scoop of ice cream have the power to turn a bad day into a better one? As it turns out, it’s not just because it tastes amazing. From feel-good…

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    Two people holding ice cream cones and taking a selfie with an iPhone propped up on their feet.

  • June 20, 2026

    10,000 Scoop Challenge Richmond 2026 Recap: Monroe Park

    On Tuesday, June 16, Monroe Park was packed with smiling faces as thousands of community members joined us for the second stop of the 10,000 Scoop Challenge tour. Together, we handed out…

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    A group of people waiting in line in front of a yellow ice cream trailer on a sunny day.

  • June 13, 2026

    10,0000 Scoop Challenge Greensboro 2026 Recap: Center City Park

    On Thursday, June 11, we made our first stop of the 10,000 Scoop Challenge in Greensboro, North Carolina! We served up 10,000 FREE scoops of Mayfield Original Moose Tracks Ice Cream and raised $10,000 for The Salvation…

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    A moose mascot and a bear mascot posing for a photo with their hands sticking out on either of their sides and trees in the background.

  • June 10, 2026

    10,000 Scoop Challenge 2026 Tour Stop #2: Richmond, Virginia

    Richmond, we’re headed your way! The 10,000 Scoop Challenge is rolling into Virginia for our second stop of the tour, and we can’t wait to spend the day with you. Join us…

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    White building with pillars and a blue sky in the background.

  • June 8, 2026

    10,000 Scoop Challenge 2026 Tour Stop #1: Greensboro, North Carolina

    Hello, Greensboro! We’re kicking the 10,000 Scoop Challenge tour off in the Gate City, and you’re officially invited. Join us on Thursday, June 11, from 11 a.m. to 3 p.m. as we…

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    A city with buildings and a sunset sky.

  • May 4, 2026

    The Unofficial Mascot Guide: What Mascots like Tracks the Moose Do in the Off-Season

    When the arena lights dim, the crowds go home, and the jerseys are packed away for the summer, you might think mascots like Tracks the Moose simply… disappear. Wrong. The off-season is…

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    A person in a moose costume giving a kid a high-five with a person taking a picture in the background, outside.

  • April 1, 2026

    Ice Cream Etiquette 101 with the Experts at Moose Tracks

    There are few things in life as universally joyful as ice cream. It transcends age, culture, and the occasional lactose intolerance. But while ice cream may seem like a carefree treat, true…

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    Three bowls of ice cream against a teal background. The two bowls on the sides are out of focus and the one in the middle is in focus.

  • March 23, 2026

    From FroYo to Freeze-Dried: The Evolution of Dessert Trends Over the Years

    What dominates menus and grocery aisles one decade can quickly be replaced by the next sweetest obsession. From the froyo boom of the 2000s to artisanal ice cream in the 2010s and…

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    Two people 'cheersing' a bowl of ice cream over a dessert platter.