Day in the Life of Tracks: The Ice Cream-Loving Moose

December 15, 2023

Have you ever wondered what it’s like to be the face of one of the most beloved ice cream flavors in the country? Then you’re in luck. We’re taking a behind-the-scenes look at a day in the life of Tracks, our ice cream-loving companion and esteemed partner.

  • Morning Adventure: There’s no snooze button in Tracks’ life, which is why he always starts his day with energy and enthusiasm. He’s up bright and early like any other professional, but no need to throw on a suit and tie. Tracks is all about maintaining his iconic image in his legendary white track suit.
    • As a true ice cream aficionado, Tracks doesn’t eat cereal for breakfast. His morning fuel is a big bowl of Moose Tracks Ice Cream, also known as the breakfast of champions.
  • Bringing Smiles One Scoop at a Time: Tracks’ main gig is to spread joy and happiness, and thankfully, our favorite frozen treat makes that easy. If Tracks is scheduled to make an appearance at an event, he mingles with fans, takes photos, plays silly games, and of course, hands out ice cream!
  • Adventure Awaits: While Tracks adores spreading kindness with smiles and ice cream, he also loves adventure! This past summer, Tracks joined us for the 10,000 Scoop Challenge Tour where he met fans across the country. He helped scoop thousands of ice cream cones, led spontaneous dance-offs, and engaged with the crowds – All in the name of delicious philanthropy!
  • The Evening Wind-Down: When the day finally begins to wind down, Tracks heads back to the Moose Tracks headquarters in Grand Rapids, Michigan. Before calling it a night, he indulges in one more scoop of Original Moose Tracks. It wouldn’t be bedtime without an ice cream night cap!

And there you have it – A typical day in the life of Tracks! From spreading joy and laughter to enjoying the delicious ice cream that bears his name, Tracks has a pretty sweet gig. Next time you’re enjoying a scoop of Moose Tracks, remember the moose behind the magic who makes it all possible. If you want to learn more about Tracks’ journey, check out on our blog!